6 Ways PR Can Connect Brand Growth with New Year Consumer Goals

For 2025, the New Year presents a vital opportunity for brands, as people are looking to reorganise their lives and set new goals. For PR teams, this means a growing demand from brands looking to increase their visibility, particularly in the first quarter (January to March) when journalists are actively seeking stories on topics like health and wellness, personal finance, self-improvement, and environmental sustainability.

When it comes to finances, surveys indicate that while there is a cost-of-living crisis, 49% of consumers feel comfortable or relatively comfortable financially. However, 39% of adults (approximately 20.3 million) lack the confidence in managing their finances, and 11.5 million have less than £100 in savings - this highlights a significant opportunity for brands to address these concerns.

Some of the top New Year resolutions include:

• Increasing exercise or improving fitness

• Saving more money

• Losing weight and enhancing diet

• Pursuing career ambitions

• Taking up new hobbies

  
  

If your brand aims to inspire consumers in 2025, here are six ways to connect growth objectives with consumer New Year aspirations: 

1. Consumers Are Motivated: Research shows that all generations make resolutions, with 86% of millennials, 67% of Generation X, and 46% of baby boomers setting goals. This strong desire for change makes consumers more receptive to new products and services. Running a media review program along with special ‘New Year Money Saving’ trials and offers, helps consumers to explore brands without a significant financial commitment and helps to drive opportunities for coverage.  

2. Journalists Offer Powerful Third Party Endorsements: Coverage in prestigious media outlets by top journalists such as The Times, MailOnline, or on television etc is the ultimate endorsement for many brands which builds credibility. It can bolster your brand's reputation, making it more appealing to both consumers and potential investors.

Also, in an increasingly interconnected marketing landscape, a robust PR strategy can amplify your overall marketing efforts. By aligning PR with digital marketing and social media, brands can create cohesive campaigns that resonate across multiple platforms. 

3. Increase Share of Voice Against Competitors: The New Year is an ideal time for media outlets to look for emerging trends and insights. In a market where many competitors offer similar services, PR can give your brand a competitive advantage by telling your unique story and differentiating it from others. A proactive PR strategy can help your brand secure a significant share of voice in the media landscape.

4. PR is a Cost Effective Marketing Channel: 

A native paid article in the MailOnline can cost upwards of £18K plus. Having a PR program or project switched on can generate a momentum of coverage including top tier media, which is significantly more affordable than advertising and paid media, as PR teams do the hard work for journalists to come up with angles and collate the assets needed to create compelling 'earned' stories. While PR is best for building brand awareness and recognition, it does also help support efforts for customer acquisitions and sales. 

5. Clickbait Media Articles Drive SEO: Many media outlets boast high domain authorities, making features in reputable publications beneficial for SEO and Google rankings. With health, wellness, and personal finance being particularly newsworthy topics in January, ensure your brand is included in engaging articles that link back to your website or app, that can be read all year round.

6. Influencers Help Showcase Products and Services: The rise of influencer marketing offers brands the chance to connect with the right influencers who have strong relationships with their followers. This connection lends trust to the products or services promoted, particularly in the realms of health, finance, and sustainability. PR teams are able to mix work with influencers and play it back to media to maximise these partnerships and media opportunities.

For further information about New Year PR packages, please contact Banjo Communications: info@thisisbanjo.com