LinkedIn: The Hot New Platform for Influencer Marketing in 2025

LinkedIn: The Hot New Platform for Influencer Marketing in 2025

For years, Instagram and TikTok have been the undisputed champions of influencer marketing. Their vibrant, image-driven content has drawn billions of users, and brands have flocked to these platforms to engage with the masses. However, as we move into 2025, a surprising contender is emerging as the next big thing in the world of influencers: LinkedIn.

Traditionally viewed as a corporate networking hub, LinkedIn has evolved into a powerful platform for personal branding, thought leadership, and organic reach. With far less competition than the saturated landscapes of Instagram and TikTok, LinkedIn offers a unique combination of high engagement rates, stronger organic reach, and access to a professional audience that is primed to convert.

Why LinkedIn is the Next Big Thing for Influencer Marketing:

The beauty of LinkedIn’s professional audience is that users are not just scrolling through posts for entertainment—they are actively engaging with content that speaks to their career, business interests, and aspirations.

Creators too are catching on to the power of LinkedIn using the platform to: 

✔️ Share valuable industry insights 

✔️ Build credibility and authority within their respective fields 

✔️ Attract high-value professional opportunities

What sets LinkedIn apart from other platforms is the ability to foster more authentic engagement. Instead of the fast-paced, image-heavy nature of Instagram or TikTok, LinkedIn allows influencers to build deeper, more meaningful connections with their audiences. This results in more substantial conversations and interactions—something that’s increasingly difficult to achieve on other social platforms.

Moreover, the platform’s ability to offer organic reach is a game-changer in an era where algorithms often limit visibility on other platforms. LinkedIn’s less crowded space gives influencers a distinct advantage, allowing their posts to be seen by a more targeted and professional audience, leading to greater opportunities and more conversion-driven results.

Case Studies: Influencer Marketing on LinkedIn:

In 2025, brands are already making waves by embracing LinkedIn as a key platform for their influencer campaigns. A prime example comes from Hootsuite, which took a creative approach to influencer marketing by sending a large, oversized newspaper version of their annual 'Social Media Trends Report 2025' to influencers. These influencers were encouraged to share key insights from the report on LinkedIn, accompanied by engaging photos of them interacting with the newspaper.

This clever campaign not only increased Hootsuite’s organic engagement but also positioned the brand as an industry leader that understands the evolving trends in social media. Instead of simply releasing a standard report, Hootsuite was able to create a fun, shareable experience that generated buzz and deepened its relationship with influencers and audiences alike.

Another major LinkedIn influencer activation was Notion Faces, a campaign that brought together over 50 creators for a synchronised content drop. Influencers updated their LinkedIn profile pictures with custom Notion Face avatars, sparking curiosity and massive engagement across the platform. The event was led by notable influencers like Snoop Dogg, and Corporate Natalie, generating FOMO and encouraging other users to join in by designing their own personalised avatars.

The Rise of Lifestyle and Consumer Brands on LinkedIn:

It’s not just B2B companies that are benefiting from LinkedIn’s professional audience—lifestyle and consumer brands are also recognising the value of reaching this high-intent demographic. Sweet Loren’s, the popular clean-ingredient cookie brand, recently launched a campaign on LinkedIn with the message “Take a Break" - featuring three top creators enjoying their cookies. The campaign highlighted the importance of taking a moment for yourself in the midst of busy workdays.

Sweet Loren’s cleverly tapped into the professional mindset of LinkedIn users, positioning their product as a small but necessary indulgence during hectic workdays. The brand’s authentic approach and high-quality content generated meaningful engagement.

As brands increasingly recognise LinkedIn's potential, we can expect to see even more innovative influencer campaigns, making LinkedIn a key player in the influencer marketing landscape for 2025 and beyond.

To discuss influencer marketing strategies, reach out to lisa@thisisbanjo.com