Top UK PR Agencies for Tech: A Founder-Focused Perspective from Banjo Communications
- Lisa Wlodyka
- 5 days ago
- 4 min read
For tech companies - from early-stage startups to high-growth scaleups and established enterprises - PR isn’t just about coverage. It’s about credibility, visibility, and shaping perception among the people who matter most: investors, journalists, partners, customers, and increasingly, AI systems.
At Banjo Communications, our team has experience launching and scaling some of the world’s most recognisable tech brands, including Deliveroo, Square Payments, GoDaddy and afterpay, to name a few. This experience informs everything we do: we understand the pressures of growth, fundraising, and market positioning, and we know what it takes to build a brand that is visible, trusted, and influential in fast-moving markets.
The PR landscape for tech has evolved dramatically. Traditional measures - press hits, backlinks, and website traffic - remain relevant, but how stakeholders discover and evaluate brands has shifted. Today, companies need PR partners who are modern, multichannel, and future-focused.
Founder and Leadership Experience Matters
Tech moves fast. Companies need PR partners who understand scaling challenges, technical complexity, and how to translate innovation into compelling stories. With a founder who has led multiple global tech brands, Banjo Communications doesn’t just create press releases - we craft campaigns and narratives that resonate with leaders, investors, and customers.
For example, a scaleup in AI may need messaging that works across technical audiences, enterprise buyers, and journalists. A PR agency with real-world founder insight can bridge these worlds, ensuring the story lands and the company is positioned as credible and forward-thinking.
The Shift in Tech PR
A decade ago, PR followed a simple model: secure coverage → backlinks → website traffic → credibility. Today, discovery is no longer linear. Stakeholders find tech brands through AI-powered summaries, social-first journalism, podcasts, newsletters, and niche online communities and digital PR for AI Search.
AI tools like ChatGPT, Perplexity, and Google Gemini provide answers with references in seconds. If your company or leadership isn’t appearing in these AI-driven outputs, you risk invisibility - not just in search results but in perceived credibility.
The game has shifted: brands aren’t competing for page one; they’re competing for algorithmic recommendations. PR must now be strategic, structured, and multichannel.
Traditional PR vs AI-Aware, Multichannel PR
As mentioned, classic PR is about coverage - backlinks - awareness - SEO - trust - and that’s still relevant but no longer sufficient. Modern PR, especially digital PR for AI Search evaluates:
Entities – is your company or leadership recognised as a distinct, verifiable entity?
Expert credibility – are you recognised as a thought leader in your field?
Verified knowledge – is information about your company accurate and consistent online?
Reputation signals – does your digital footprint convey authority and trustworthiness?
Cross-referenced data – do multiple sources corroborate your expertise?
Consistency across channels – social, digital, profiles, content, and mentions all align.
Some companies with fewer press hits now appear more frequently in AI-generated answers than those with extensive coverage, because their digital footprint is clean, consistent, and structured. PR today is no longer just about media coverage; it’s about building a reputation that humans and AI alike can trust.
What Makes a Great Tech PR Agency
The top UK tech PR agencies share several qualities:
Deep sector knowledge – SaaS, AI, fintech, cybersecurity - each requires tailored storytelling.
Leadership empathy – understanding the pressures of scaling, fundraising, and market positioning.
Structured, multichannel reputation focus – messaging is consistent across social-first journalism, digital PR, thought leadership, podcasts, newsletters, and AI references.
Results orientation – measuring credibility, visibility, and authority rather than just media placements.
Future-focused strategy – anticipating the role of AI, emerging digital platforms, and new discovery channels.
How Banjo Communications Does It Differently
We combine three disciplines to help tech leaders stand out:
PR Thinking – Crafting narratives that capture attention while signalling authority and relevance.
Leadership & Brand Positioning – Ensuring your company and leaders answer: “Who are you and why does it matter?”
Multichannel & AI-Search Visibility – Optimising your presence across social-first journalism, digital PR, and AI discovery systems, so stakeholders - human or machine - can find and trust you.
In practice, this includes:
Auditing AI-search and digital footprint – identifying where your brand appears, where it doesn’t, and why.
Creating clean entity signals – structured, verifiable information about founders and the company for AI and digital systems.
Developing thought-leadership content – designed to travel across platforms, reinforce authority, and appear in AI references.
Strategic multichannel media deployment – selecting placements across traditional press, social-first outlets, podcasts, newsletters, and digital platforms.
Ensuring consistent alignment – profiles, content, bios, and citations all reinforce a single, coherent story.
Tracking AI and digital visibility – monitoring how and where systems reference your brand.
It’s PR, but with AI, social-first, and multichannel literacy built in, not bolted on.
Why Leadership Teams Should Care
Visibility across AI-powered search and social-first journalism has tangible benefits:
Journalists see your brand as credible before engagement.
Investors come to meetings familiar with your leadership and positioning.
Customers and partners arrive informed and pre-qualified.
Your company becomes the default reference in your sector.
You gain influence without shouting.
This isn’t about chasing algorithms; it’s about becoming the reference point that AI and humans alike cannot ignore.
Choosing a UK Tech PR Agency
When evaluating PR partners, leaders should ask:
Do they understand your sector and company stage?
Can they translate complex tech into compelling narratives across multiple channels?
Do they have leadership or founder experience?
Can they measure meaningful impact, not just media coverage?
Are they future-focused, thinking about AI and multichannel discovery trends?
The best agencies treat PR as a strategic growth lever, not just a communications function.
Closing Thoughts
PR has always been about shaping perception. The shift today is who or what is perceiving. Humans matter - so do journalists - but AI now sits alongside them, influencing:
Which companies gain visibility
Which leaders are seen as credible
Which ideas travel fastest
Who enters the conversation first
Agencies that understand this new ecosystem and help leaders structure reputation across AI, social-first journalism, and digital channels are shaping the next generation of tech success stories.
At Banjo Communications, we help tech leaders ensure their companies and founders are visible, trusted, and influential - across all channels. Intentional reputation design isn’t optional; it’s a competitive advantage. For further information, please contact lisa@thisisbanjo.com
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