Banjo Launches Go-to-Market UK To Help Global Scaleups Break into Britain

Banjo Communications Launches Go-to-market UK

The Pro Bono Initiative will Support 50 International Businesses Considering Expanding into the UK with Strategic Insights and Mentorship

Applications are Now Open Until to 31st October 2025 

Today marks the launch of the Go-to-Market UK Accelerator Series, a pro bono program designed to support 50 international scaleups in determining whether the UK is the right market for their next phase of growth. Through practical market insights, hands-on training, and expert guidance, the initiative aims to equip founders and leadership teams with the tools to confidently evaluate their next market entry. This program is being run by Banjo Communications, experts in PR and growth for the tech, digital and innovation sectors. 10 UK-based startups can also apply for go-to-market strategy.

Positioned as a global hub for innovation, investment, and one of the world’s most digitally engaged populations - the UK remains a strategic launchpad for ambitious, internationally minded companies. However, while in 2024–25, the UK attracted 1,375 FDI projects (foreign direct investment) - this was coupled with a 12% drop in overall investment - a sign of the increasing pressures founders and leaders face when deciding when and where to scale.

In response, the Go-to-Market UK Accelerator Series is designed to deliver high-impact strategic insight - pro bono - helping founders better understand the UK landscape before committing significant time or resources.

Applications are now open until 31st October 2025 for leadership teams with Series A funding or beyond, planning UK expansion within the next 18 months.

Successful applicants will explore how their business fits within the UK market; identify opportunities to capture a unique market position, or determine if a pivot is needed to stand out from competitors. From there, the team will guide participants through the Go-to-Market UK Accelerator Series, focused on:

• Understanding UK audience behaviours and regional cultural nuances

• Navigating the UK media landscape with confidence and clarity

• Messaging and positioning that resonates while staying true to your brand identity

• Key dos and don’ts for successfully launching and scaling in the UK market

• Pre-launch considerations, including which key stakeholders and associations to engage 

• Building a go-to-market roadmap to understand if your product and service is right for the UK market

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Lisa Wlodyka, Founder of Banjo Communications, comments, “We know leadership teams face immense pressure - navigating complex markets, shifting investor expectations, and high stakes in international expansion. That’s why we created the Go-to-Market UK: to provide ambitious businesses with the strategic insight they need to decide if the UK is the right market before committing significant time and resources. Our goal is to make UK market entry more accessible, informed, and ultimately successful for the next wave of global scaleups.”

Applications are open for both B2C and B2B businesses across a range of sectors including AI, health, wellness, food, beauty, eCommerce, greentech, sustainability, digital consumer, fintech, SaaS, and SpaceTech, as well as emerging areas such as cybersecurity, mobility, proptech, biotech, agritech, and deep tech.

How to Apply

Apply via Go-to-Market UK

ENDS 

Terms & Conditions

• Applications open: from August 2025 to 31st October 2025, or until all available places are filled.

• Eligibility: Open to international scaleups planning to launch in the UK within the next 18 months. Companies should be at Series A stage or beyond.

• UK companies: Up to 10 UK-based businesses will also be selected to take part.

• Selection process: Participation is offered on a first-come, first-reviewed basis, with the first round of successful applicants notified in September 2025.

• Fit for purpose: Banjo Communications reserves the right to decline applications from businesses that do not align with Banjo's sector specialisms or go-to-market expertise.

• Each business will receive a minimum of half a day of high level mentoring and training. Part of the training is generic and relevant to all businesses. The rest will be bespoke to that business. 

• The program is also open for group training for venture capital, accelerator portfolios and founder networks. 

• The accelerator will run sessions up until July 2026.