Banjo Communications Appointed by HiyaCar

lisa1661
Jun 2
3 min read

Strategic PR Partnership to Champion Cost-Saving, Emissions-Reducing Mobility Innovation

In an era where the pressure on public services to deliver more with less has never been greater, HiyaCar – the peer-to-peer car-sharing platform – has taken a bold step toward transforming how public sector fleets operate. We’re proud to announce that Banjo Communications has been appointed as the strategic PR agency for HiyaCar, focusing on its B2B and public sector offerings.

This partnership marks a new chapter in HiyaCar’s mission to modernise fleet use across councils, NHS Trusts, and public institutions. Our goal: to tell the story of smarter mobility, demonstrate the tangible savings and sustainability benefits of car sharing, and help the public sector reduce both cost and emissions - without compromising service delivery.

HiyaCar: Smarter Car Sharing for a Smarter Public Sector

HiyaCar is not your typical car-sharing platform. While best known for enabling people to rent out their private vehicles, it also works with public and private organisations to help them optimise underutilised fleets. With a model that allows departments and teams to share cars across silos, reduce idle vehicle time, and minimise unnecessary purchases, HiyaCar is rewriting the rules of fleet management.

The public sector, which often faces scrutiny over vehicle spend and environmental impact, stands to benefit enormously. HiyaCar enables organizations to:

Reduce vehicle procurement by up to 30%
Cut emissions by consolidating usage
Gain real-time visibility into how cars are being used
Shift to a more data-driven, demand-led approach to mobility

With proven results across local authorities and interest growing nationally, the time is ripe to scale awareness—and that’s where Banjo Communications comes in.

At Banjo Communications, we believe PR should do more than generate headlines. It should create understanding, shift perception, and inspire action—especially in sectors that are ready for change but need proof.

Our work with HiyaCar will focus on four key areas:

1. Demonstrating Impact at Scale

We’ll bring to life the numbers that matter. From emissions saved to budget efficiencies gained, we’ll ensure HiyaCar’s value to the public sector is clearly communicated through media relations, content campaigns, case studies, and white papers. Whether it’s a borough council saving £250,000 on vehicles or an NHS Trust cutting idle car time by 40%, we’ll show how these savings are real—and replicable.

2. Elevating Thought Leadership

HiyaCar’s leadership team is packed with innovators who are passionate about the future of shared mobility. We’ll put them front and centre of national and sector-specific conversations around fleet decarbonisation, net-zero strategies, and efficiency in the public sector.

3. Telling Human-Centred Stories

Fleet transformation isn’t just about numbers - it’s about how people work. We’ll highlight the lived experience of staff—from council workers to NHS community teams who are benefiting from easier access to shared vehicles, better scheduling, and reduced stress. These real-life stories will help shift the perception that car sharing is complex or inconvenient.

4. Supporting Sales Enablement

Our PR strategy will directly support HiyaCar’s growth into new markets. We’ll develop sharp, sector-specific messaging for use in bid documents, tender responses, and stakeholder packs—making sure HiyaCar’s benefits are crystal clear to procurement teams, transport leads, and sustainability officers.

Why This Matters Now

With net-zero deadlines looming, budget tightening, and public scrutiny on the rise, public sector organisations need bold, practical solutions. Fleet sharing isn’t just a nice idea—it’s an urgent opportunity.

By helping councils and institutions do more with fewer vehicles, HiyaCar offers a blueprint for modern mobility that’s not only greener but smarter. It’s this message we’ll be taking to the market.

Banjo Communications is a creative PR and communications agency working with purpose-led businesses, tech innovators, and changemakers. We specialise in helping companies who are doing things differently cut-through the noise, tell their story with clarity, and scale their impact.